Industry
Service
CTH Group / Falcon Timber is a leading UK-based timber distributor and manufacturer of wood and panel products serving an extensive network of distributors, retailers, and commercial customers, all backed by FSC/PEFC certification. With 200 employees and 8 national locations, they are strategically placed to deliver high quality, reliable products and expert service across the UK.
Before teaming up with Denholm Good Logistics, CTH Group / Falcon Timber was struggling with supply chain inefficiencies that slowed operations and added unnecessary costs. Without real-time oversight, the business lacked visibility over purchase orders, deliveries, and delays. Heavy reliance on manual spreadsheets created duplication and errors, while unclear landed costs made procurement decisions and margin tracking challenging, and poor container tracking led to demurrage, detention charges, and stock bottlenecks.
- Lack of visibility with no real-time insight into PO status, shipping delays, or final delivery timelines.
- PO and SKU data were tracked manually in spreadsheets, creating delays, errors, and duplication.
- Poor container tracking caused demurrage, detention charges, and stock inefficiencies.
- Cost ambiguity with unclear landed costs, hindering strategic procurement and margin analysis.
To resolve these issues, DGL implemented a fully integrated digital platform linking Falcon Timber’s BisTrack system with CargoWise. This provided seamless data flow, live alerts, and automated cost tracking, while outsourcing customs clearance and adding new freight options further reduced delays and improved efficiency. The solution delivered a more predictable, transparent, and efficient supply chain model.
- IT integration connecting BisTrack and CargoWise for live, accurate data sharing
- Automation of PO and cost data exchange to eliminate manual handling and errors
- Deliver real-time visibility, smart alerts, and live cost tracking
- New freight models, improving stock turnaround and cash flow
- Customs clearance outsourced to DGL’s compliance specialists for faster processing
The partnership has delivered measurable financial savings, stronger control, and improved service across Falcon Timber’s supply chain. Processes are now more efficient, costs are under control, and teams have reliable data to support better decisions. The measurable results include significant time savings, reduced costs, and enhanced customer service:
- Equivalent of 1.5 full-time roles saved through automation, freeing staff for value-added work
- Up to 90% reduction in demurrage and detention costs, cutting one of the largest sources of avoidable spend
- Improved forecasting and procurement decisions thanks to real-time landed cost visibility and PO tracking
- Stronger customer service with proactive, real-time updates on order status and delivery
- Better alignment across internal teams, with shared live data improving collaboration between procurement, sales, and commercial functions
Industry Recognition
Working on a bespoke digital transformation for CTH Group / Falcon Timber has seen Denholm Good Logistics shortlisted for the Supply Chain Visibility Award at the 2025 Supply Chain Excellence Awards; reflecting the success of the partnership and our dedication to future-ready logistics solutions.
Now watch Neil Hamlyn explain how supply chain visibility transformed Falcon Timber.
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